PENGARUH PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN DI JADE BAMBOO RESTO YOGYAKARTA

Abstract

ge-newline"> This study aimed to describe (1) excellent service, (2) curtomers’ satisfaction, and (3)
the influence of excellent service toward curtomers’ satisfaction. This study was ex-post facto.
Data colleting methods used questionnaires
and documentation. Data analyzing methods
used descriptive analysis and hypothesis testing
by using Product Moment that was started by
normality and linearity test. This study shows
that excellent service was in high category with
the relative frequency 54.55% and curtomers’
satisfaction was in high category with relative
frequency 53.25%. Based on the result of Product Moment, the score of rxy was 0,448. The
score of r table in the significant level 5% for
total respondents 77 was 0.227 (rxy 0,448 > r
table 0.227). It could be stated there was a positive and significant influence of excellent service toward curtomers’ satisfaction. The determinant coefficient (R2) was 0.201, it means that
excellent service gave contribution for about
20.1% toward curtomers’ satisfaction, while
79.9% was influenced by other factors that
were not discussed in this study; they were
quality, price, service, facilities of the product,
and easiness of customers’ sasfacon.