ANALISIS SENSITIVITAS RESPON PASAR TERHADAP PERUBAHAN DESAIN SEPEDA MOTOR HONDA BEAT (Studi Kasus pada Mahasiswa UST dan UTY yang Menggunakan Honda Beat)

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This study aims to determine how big the response
sensitivity and the direction of consumer response, This type of
research used in this study is an ex post facto research. Subjects
in this study were students who had been riding a scooter and
Honda Beat Honda Beat scooter old and new are sampled as
many as 100 respondents to represent the population residing in
UST and UTY.  
The results showed that the major changes in response to
product scooter Honda Beat is at 44.10 and the level of
importance of attributes, the highest average value shown on the
body design attributes (3.41), it indicates that the consumer has
an interest in the design of the scooter body Honda Beat. Then,
the respondents' perceptions of the quality attributes of the old
Honda scooter to scooter Honda Beat New Beat at 29.269. Thus,
the result that the sensitivity in response to changes in the design
of Honda Beat scooter long been a Honda scooter new Beat
amounted to 1,191. That is, the sensitivity is sensitive because of
the sensitivity value of more than 1